How is Chromatic different from visual testing tools like Applitools and Percy?
Chromatic is a faster, easier to use, and cost-effective alternative to Applitools or Percy that is built for UI components and component libraries. Our customers compare us favorably on developer experience and price.
Product differentiation:
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Components are first-class citizens in Chromatic so our workflow is necessarily different
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Deep integration with Storybook (we’re core maintainers)
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Track each components baselines through branches and merges
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Generate a living component library online
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Rewind component history
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Review components one at a time, approvals carry over from build to build
 
We’re proud of our developer experience:
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“It just works” — sensible defaults out of the box, no writing webdriver tests or custom integrations
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Lightning fast test runs (modern cloud architecture) with no cap on concurrency
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Automatic PR badging for GitHub, GitLab, and Bitbucket